Providing End-clients With Personalized Investment Strategies At Scale

Founded in April 2017, WealthShield provides outsourced chief investment officer (OCIO) services to over 200 advisors across 30 different firms. The company helps RIAs drive growth by shifting advisors’ focus from portfolio management to relationship management. 

To help advisors provide investors with personalized investment strategies at scale, WealthShield needed to configure and manage the Envestnet platform, capabilities that were outside of its area of expertise. 

On the recommendation of contacts at Envestnet, WealthShield reached out to LibertyFi for help.

“We run a lean operation focused on what we do best—providing investment strategies. Without LibertyFi managing the technology, it would be impossible for us to help advisors build strategies and execute across their books on an ongoing basis.” – Clint Sorenson, Co-founder, WealthShield

Scaling WealthShield’s Custom Investment Strategies

With help from LibertyFi to customize and manage the Envestnet platform, WealthShield can scale its collaborative OCIO investment services.

  • Increasing Scalability
    WealthShield can scale its service offering because of the technical and operational capabilities that LibertyFi provides. The partnership with LibertyFi advanced the company along its growth trajectory by three to five years.
  • Delivering Custom Strategies

WealthShield enables advisors to provide top clients with customized experiences while offering managed solutions to all clients. 

  • Leveraging UMA Technology
    By using UMA technology, WealthShield can add individual fixed income, restrict, and add alternates, and deliver customized solutions to the end-client, and do it at scale.


With help from LibertyFi, WealthShield is achieving its growth targets:

563% the growth in platform assets for WealthShield clients since 2017

213% the growth in platform assets for LibertyFi and WealthShield’s mutual clients

Next Steps

To fuel growth, WealthShield has taken an ownership stake in one of its clients and plans to look for additional opportunities. LibertyFi is central to those plans.

“LibertyFi provides the foundation for us to buy and manage advisory firms. They’re our tech team, operations team, and transition team,” says Sorenson.


Through its partnership with LibertyFi, WealthShield has created a scalable outsourced OCIO service that’s helping advisors cross the chasm from employee to entrepreneur.

“Advisors can always build custom portfolios for clients,” says Sorenson, “but it’s time-consuming. They need to weigh up the opportunity cost of managing portfolios. With help from WealthShield and LibertyFi, they’re no longer trading time for money, they can focus on serving clients and growing their practices.”

With deep experience helping over 40 independent, growth-oriented RIAs configure and execute investment strategies, LibertyFi is the industry leader in Envestnet middle-office consulting services. 

For more information, contact Alli Jordan.


More Posts

Get To Know Aptus Capital Advisors

Perhaps you’ve heard our recent news: LibertyFi and Aptus Capital Advisors have merged to create a firm designed to build custom solutions for RIAs. We