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We are proven technology experts committed to meeting advisors’ business goals. Our team features hands-on practitioners experienced with advisory technology, program administration, and middle office consulting. Like you, we have spent our careers building and managing our client relationships, as well as administering retail advisory programs for our firms.
We are custodian agnostic so that individuals and firms can integrate with the custody platform(s) they choose or inherit.
We are an employee-owned firm helping RIAs drive growth. As a hands-on resource and partner, we build and implement accessible, functional, and cost-effective solutions based on retail advisory technology.
We contribute to success by streamlining processes and providing personalized ongoing support to meet advisors’ practice-level goals and objectives. We are committed to helping RIAs reduce administration through the successful adoption and use of Envestnet’s financial wellness ecosystem and other solutions for investment management, financial planning, compliance, and data integration tools.
President & COO
Alli is responsible for many aspects of the business, from sales to service escalations from other team members.
Alli has been in the financial services industry for nearly 10 years. She was previously employed by Sterne Agee and Leach, Inc., where she was an investment analyst and business consultant for the wealth management division. Alli worked with Sterne Agee financial advisors, consulting with them on how to make their books of business more efficient by utilizing technology. She served as the principal Envestnet administrator and relationship manager for the company and coordinated conversion and support for her firm and the external RIAs and IARs using the Envestnet platform. Alli is a graduate of the University of Florida.
Senior Consultant
John is responsible for consulting with clients and ensuring the Envestnet platform is configured to meet their needs. He also helps onboard new clients.
John has been in the financial services industry for nearly 10 years. Previously he was at Sterne, Agee, & Leach, Inc. serving as an Investment Analyst in its Corporate RIA. His work centered on due diligence within the advisory product marketing group, working directly with financial advisors to leverage the company’s investment advisory and financial planning expertise and programming. After 18 months in this role, John shifted to a business consulting position and began working with hybrid RIAs and dually registered Broker Dealers using the Envestnet wealth management platform. His consulting contributions were focused on helping clients develop competency and efficiency using Envestnet advisory technology and workflows. John is a graduate of the University of Alabama.
Senior Consultant
Davis is responsible for ensuring that the Envestnet platform is configured to support our clients’ needs. Davis has been in the financial services industry for nearly 10 years. He was previously employed by Sterne Agee and Leach, Inc., where he was an Investment Analyst for the wealth management division. Davis worked with financial advisors, consulting with them on how to make their books of business more efficient. His consulting contributions were focused on helping clients develop competency and efficiency using Envestnet advisory technology and workflows. Davis is a graduate of the University of Alabama.
Senior Consultant
Thomas is responsible for managing the billing for LibertyFi’s partner-firms executed through the Envestnet platform. This function serves 20,000 client accounts each quarter, and he works to ensure their accuracy while making certain that advisors are paid their fees on time.
Prior to LibertyFi, Thomas worked in a financial reporting and analysis role with BBVA Compass before moving to Regions Bank in the Controller’s group. He worked directly with Regions’ business partners, specifically Credit, Risk, and HR-Compensation, to make their processes and policies more efficient and compliant. Additionally, he and his group were responsible for the bank-wide implementation of new accounting standards. Prior to that, Thomas spent four years in public accounting at Sellers, Richardson, Holman & West (now RSM, LLP), where his work centered on high-net-worth individual, family, and trust tax planning and compliance and had a specialization serving large multi-state manufacturing and distribution clients. Thomas earned his undergraduate credentials as well as a Master’s degree in Accounting and Taxation from the University of Alabama.
Senior Consultant
Adair is responsible for handling day-to-day account service requests, helping RIAs manage changes to their client accounts, which allows advisors to focus on serving their clients. With several years of experience working with the Envestnet platform, she loves sharing best practices to help RIAs improve their workflows.
Adair has been in the financial services industry for nearly 10 years. She was previously employed by SA Stone Wealth Management, where she was a lead relationship manager for independent financial advisors. Adair worked with financial advisors at the broker dealer to help facilitate their middle and back office needs. Adair oversaw 100 financial advisors to make sure their practices were running smooth and efficiently. Adair is a graduate of Auburn University.
Consultant
Caroline is responsible for helping RIAs manage changes to their accounts and completing service requests, which allows advisors to focus on serving their clients.
With 10 years of experience in the financial services industry, Caroline previously worked at Birmingham Investment Group. Prior to that, she worked at a small boutique investment banking firm specializing in the oil and gas sector in Washington, DC, and later located to New York City.
Consultant
Andy is responsible for assisting advisors with their technology platform and helping them run smoother operations. Andy has a passion for wealth management and assisting clients with the growth of their firms. As a CPA, he brings years of tax management experience, innovative solutions, and expertise in client relations to the team.
Prior to joining LibertyFi, Andy spent the past four years at Pearce, Bevill, Leesburg, Moore, P.C., most recently as a Senior Accountant. He holds a Bachelor of Business Administration in Accounting from the University of Alabama and a master’s degree in Accounting from Samford University. He loves spending time outdoors, and in his free time can be found fishing, boating, and playing golf. He and his wife reside in Birmingham.
Wealth Advisor Growth Network (WAGN) is focused on helping independent advisors accelerate growth and realize potential. The Founders of WAGN, Jay Hummel and John Phoenix, have more than 45 years of experience helping hundreds of firms across the country. LibertyFi is part of the WAGN ecosystem, made up of best-in-class outsourcing providers for RIAs, including compliance, marketing, insurance, technology, CFO, market research, and more. When you work with us, our network becomes your network.
Next Gen Money – Adair Winkler (2022)
Women to Watch – Alli Jordan (2021)
Outsourcing/Partnership – LibertyFi (2022)
Women in Wealth – Alli Jordan (2022)