Alli Jordan Named to Birmingham 40 Under 40 List

Our President and Co-Founder, Alli Jordan, was recently named to Birmingham Business Journal’s 40 Under 40 list, honored for her leadership and community-oriented growth. In her interview with BBJ, she answered a variety of questions about her career and connection with the Birmingham community.

Alli has accomplished a lot in her professional career, but she’s most proud of co-founding LibertyFi with Trey Ruch in 2017, and subsequently leading us to a successful strategic acquisition by Aptus Capital Advisors in 2024. Her leadership has been guided by strong instincts about character, which helped her build the right team around our full-service consulting company. Birmingham holds a special place in her heart, and she’s proud to see – and be part of – the city’s development and progress. We’re proud to be part of the Birmingham business community, and proud of Alli’s well-deserved recognition.

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