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Delivering Client Value with Wealth Operations


In its March 2021 report, “Future of wealth operations: An impetus for change,”[1] Deloitte shares insights into wealth operations that advisors can use to create value for their firms. The report recognizes several trends that have implications for operations, including client demands for digital advice and transparency, increased regulation, and decreasing fees. Let’s examine what these trends mean for advisors and how LibertyFi can help position you for success in an evolving market.

Enhancing the Client Experience

Clients are looking for deeper, more meaningful relationships with their advisors. By helping clients focus on financial goals instead of performance, advisors can deepen relationships and provide clients with the peace of mind they want.

How We’re Seeing this Trend Today

Advisors are open to outsourcing their wealth operations in order to streamline and automate processes. This helps them focus on what they do best: creating and delivering client experiences that differentiate their firms.

Innovating Wealth Operations

To meet client expectations, advisors require digital tools that streamline workflows, support remote work, and provide clients with access to their financial information when they want from wherever they are.

How We’re Implementing this Trend Today

RIAs don’t want to trade ownership and control of their firms for a generic technology platform and basic operations know-how; and they don’t have to. We work with advisors to design and configure the Envestnet platform around their operating goals and objectives.

Increasing Transparency and Control

Pandemic-related volatility transformed client expectations of their advisory relationships. Annual and semi-annual client meetings are legacies of yesterday’s advisor-driven, paper-based relationships. Today’s clients demand access, participation, and control.

How We’re Seeing this Trend Today

Client portals are one example of this trend in action. With a client portal, clients can review their current assets and progress to goals with easy-to-understand financial wellness scores and applications. Our team can work with advisors to design, configure, and support their client portal to further increase transparency and control.

Creating 360-degree Views of Clients

To create plans and portfolios that best meet clients’ needs, advisors need access to client balance sheets, non-financial goals, and other information. With this broad range of information, advisors can align plans and portfolios to help clients achieve their life goals.

How We’re Seeing this Trend Today

A full-feature wealth management platform allows advisors to securely aggregate data from client financial accounts, giving advisors and clients more comprehensive and dynamic views of clients’ wealth, which can improve the quality of financial plans.

6 Opportunities for Transformation

To position their firms for future success, there are six transformational opportunities advisors should review:

  1. Shift the focus to the client by engaging a team of middle-office consultants to manage and configure the technology in support of streamlined workflows.
  2. Streamline operations to increase efficiency and improve the advisor-client experience by updating workflows and configuring underlying technologies to support them.
  3. Aggregate client data to provide comprehensive views of client finances, improving the quality of financial plans.
  4. Up-level the firm’s capabilities with a wealth management platform configured to the firm’s needs. As advisors gain familiarity and expertise with the platform, we offer more sophisticated workflows and configurations.
  5. Collaborate with external teams to enhance value creation. Our strategic partners offer breakaway, growth, and outsourced investment management services, allowing advisors to focus on attracting prospects and serving clients.
  6. Modernize operations to anticipate business risks, optimize performance and efficiency, and drive growth.

Strengthen Your Digital Client Experience

LibertyFi can help by deploying the Envestnet unified advice platform, which includes a client portal that delivers the advantages described above. LibertyFi has deep expertise helping growth-oriented RIAs drive revenue and scale their businesses with the Envestnet platform. Our personalized consulting services include evaluating clients’ business processes and their supporting technologies, implementing the Envestnet platform, streamlining operations, and providing middle-office support. We can help you center and strengthen your digital client experiences.

For help streamlining operations with the Envestnet platform, contact Alli Jordan at LibertyFi.


[1] “Future of wealth operations: An impetus for change,” Deloitte, Last accessed 4/8/2021, https://www2.deloitte.com/ca/en/pages/financial-services/articles/future-of-wealth-operations.html?nc=1